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Strategy Colors

Color Palette

Flexo InForm — Assembly Pavilion

94684C
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HEX #94684C
RGB rgb(148,104,76)
HSL
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CMYK
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SVG PNG
272619
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HEX #272619
RGB rgb(39,38,25)
HSL
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CMYK
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SVG PNG
3E3A28
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HEX #3E3A28
RGB rgb(62,58,40)
HSL
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CMYK
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SVG PNG
634E32
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HEX #634E32
RGB rgb(99,78,50)
HSL
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CMYK
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SVG PNG
7D7341
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HEX #7D7341
RGB rgb(125,115,65)
HSL
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CMYK
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SVG PNG
494A45
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HEX #494A45
RGB rgb(73,74,69)
HSL
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CMYK
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SVG PNG
775D3E
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HEX #775D3E
RGB rgb(119,93,62)
HSL
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CMYK
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SVG PNG
5B5E64
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HEX #5B5E64
RGB rgb(91,94,100)
HSL
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CMYK
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SVG PNG
#94684C
#272619
#3E3A28
#634E32
#7D7341
#494A45
#775D3E
#5B5E64
Flexo InForm

This palette was extracted from

Flexo InForm

Award-Winning Assembly Pavilion

About the Design

This design features Sienna, Black, Dark Slate Gray, Dark Olive Green, and Dim Gray.

About the Award-Winning Assembly Pavilion Design: Flexo InForm is an assembly pavilion derived from an innovative design processes oriented to geometric-material performance. The process developed begins with the parametric discretization of a complex geometry inspired by the weaving of natural fibers typical of the Argentine Littoral region. Simulation algorithms use active bending behavior as a design tool applied to structures that base their geometry on the elastic deformation of laminar elements. The result is a low-cost mono-material pavilion, self-supporting, adaptable to any terrain topography, low weight and fast assembly.

This palette has a warming feel, evoking comfort and energy.

View at A' Design Award

Flexo InForm, the design behind this palette, was designed by Mauro Chiarella and Veizaga-Gronda team.

Color Data for Professionals

Technical color information for designers and developers. Click any value to copy.
#94684C
Sienna
18.9% Brown
Web Formats
HEX #94684C
RGB 148,104,76
HSL hsl(23, 32%, 44%)
HWB hwb(23, 30%, 42%)
Print & Design
CMYK cmyk(0%, 30%, 49%, 42%)
HSV hsv(23, 49%, 58%)
Perceptual (Color Science)
LAB lab(47.9, 14.15, 22.77)
LCH lch(47.9, 26.81, 58.1°)
XYZ xyz(18.47, 16.72, 9.09)
OKLab oklab(0.5562, 0.0418, 0.056)
Accessibility (WCAG 2.1)
Aa
On White
4.83:1
AA Pass
Aa
On Black
4.34:1
Large Only
Aa
White on Color
4.83:1
AA Pass
Aa
Black on Color
4.34:1
Large Only
16.7%
Relative Luminance
0.1672
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#4C7994
Complementary
of Sienna
#948C4C
Analogous
of Sienna
#944C55
Analogous
of Sienna
#B88F75
Lighter Tint
of Sienna
#D2B8A7
Lighter Tint
of Sienna
#ECE1DA
Lighter Tint
of Sienna
#624432
Darker Shade
of Sienna
#2F2118
Darker Shade
of Sienna
#110C09
Darker Shade
of Sienna
Sienna
Named Color
Discover the Hue
#272619
Black
17.9% Black
Web Formats
HEX #272619
RGB 39,38,25
HSL hsl(56, 22%, 13%)
HWB hwb(56, 10%, 85%)
Print & Design
CMYK cmyk(0%, 3%, 36%, 85%)
HSV hsv(56, 36%, 15%)
Perceptual (Color Science)
LAB lab(14.89, -2.24, 8.82)
LCH lch(14.89, 9.1, 104.2°)
XYZ xyz(1.71, 1.89, 1.19)
OKLab oklab(0.2655, -0.0056, 0.0221)
Accessibility (WCAG 2.1)
Aa
On White
15.24:1
AAA Pass
Aa
On Black
1.38:1
Fail
Aa
White on Color
15.24:1
AAA Pass
Aa
Black on Color
1.38:1
Fail
1.9%
Relative Luminance
0.0189
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#1A1B28
Complementary
of Black
#22281A
Analogous
of Black
#28201A
Analogous
of Black
#575538
Lighter Tint
of Black
#868356
Lighter Tint
of Black
#ABA87C
Lighter Tint
of Black
#100F0A
Darker Shade
of Black
#100F0A
Darker Shade
of Black
#100F0A
Darker Shade
of Black
Black
Named Color
Discover the Hue
#3E3A28
Dark Slate Gray
16.7% Gray
Web Formats
HEX #3E3A28
RGB 62,58,40
HSL hsl(49, 22%, 20%)
HWB hwb(49, 16%, 76%)
Print & Design
CMYK cmyk(0%, 6%, 35%, 76%)
HSV hsv(49, 35%, 24%)
Perceptual (Color Science)
LAB lab(24.33, -1.65, 11.84)
LCH lch(24.33, 11.96, 97.9°)
XYZ xyz(3.88, 4.2, 2.61)
OKLab oklab(0.3471, -0.0037, 0.0297)
Accessibility (WCAG 2.1)
Aa
On White
11.41:1
AAA Pass
Aa
On Black
1.84:1
Fail
Aa
White on Color
11.41:1
AAA Pass
Aa
Black on Color
1.84:1
Fail
4.2%
Relative Luminance
0.0420
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#282C3E
Complementary
of Dark Slate Gray
#373E28
Analogous
of Dark Slate Gray
#3E2F28
Analogous
of Dark Slate Gray
#6D6646
Lighter Tint
of Dark Slate Gray
#9C9163
Lighter Tint
of Dark Slate Gray
#B9B292
Lighter Tint
of Dark Slate Gray
#100F0A
Darker Shade
of Dark Slate Gray
#100F0A
Darker Shade
of Dark Slate Gray
#100F0A
Darker Shade
of Dark Slate Gray
Dark Slate Gray
Named Color
Discover the Hue
#634E32
Dark Olive Green
11.1% Green
Web Formats
HEX #634E32
RGB 99,78,50
HSL hsl(34, 33%, 29%)
HWB hwb(34, 20%, 61%)
Print & Design
CMYK cmyk(0%, 21%, 49%, 61%)
HSV hsv(34, 49%, 39%)
Perceptual (Color Science)
LAB lab(34.67, 4.74, 19.88)
LCH lch(34.67, 20.44, 76.6°)
XYZ xyz(8.45, 8.33, 4.18)
OKLab oklab(0.4385, 0.014, 0.0485)
Accessibility (WCAG 2.1)
Aa
On White
7.88:1
AAA Pass
Aa
On Black
2.67:1
Fail
Aa
White on Color
7.88:1
AAA Pass
Aa
Black on Color
2.67:1
Fail
8.3%
Relative Luminance
0.0833
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#324762
Complementary
of Dark Olive Green
#5F6232
Analogous
of Dark Olive Green
#623532
Analogous
of Dark Olive Green
#95754B
Lighter Tint
of Dark Olive Green
#B99B74
Lighter Tint
of Dark Olive Green
#D3C0A7
Lighter Tint
of Dark Olive Green
#2F2518
Darker Shade
of Dark Olive Green
#110D09
Darker Shade
of Dark Olive Green
#110D09
Darker Shade
of Dark Olive Green
Dark Olive Green
Named Color
Discover the Hue
#7D7341
Dark Olive Green
9.8% Green
Web Formats
HEX #7D7341
RGB 125,115,65
HSL hsl(50, 32%, 37%)
HWB hwb(50, 25%, 51%)
Print & Design
CMYK cmyk(0%, 8%, 48%, 51%)
HSV hsv(50, 48%, 49%)
Perceptual (Color Science)
LAB lab(48.26, -3.58, 28.95)
LCH lch(48.26, 29.17, 97.1°)
XYZ xyz(15.54, 17, 7.46)
OKLab oklab(0.5528, -0.0102, 0.0697)
Accessibility (WCAG 2.1)
Aa
On White
4.77:1
AA Pass
Aa
On Black
4.40:1
Large Only
Aa
White on Color
4.77:1
AA Pass
Aa
Black on Color
4.40:1
Large Only
17.0%
Relative Luminance
0.1700
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#404A7D
Complementary
of Dark Olive Green
#687D40
Analogous
of Dark Olive Green
#7D5440
Analogous
of Dark Olive Green
#AC9F5D
Lighter Tint
of Dark Olive Green
#C6BD90
Lighter Tint
of Dark Olive Green
#E0DBC2
Lighter Tint
of Dark Olive Green
#4A4426
Darker Shade
of Dark Olive Green
#18160C
Darker Shade
of Dark Olive Green
#110F09
Darker Shade
of Dark Olive Green
Dark Olive Green
Named Color
Discover the Hue
#494A45
Dark Slate Gray
9.3% Gray
Web Formats
HEX #494A45
RGB 73,74,69
HSL hsl(72, 3%, 28%)
HWB hwb(72, 27%, 71%)
Print & Design
CMYK cmyk(1%, 0%, 7%, 71%)
HSV hsv(72, 7%, 29%)
Perceptual (Color Science)
LAB lab(31.22, -1.48, 2.84)
LCH lch(31.22, 3.21, 117.6°)
XYZ xyz(6.27, 6.74, 6.6)
OKLab oklab(0.4065, -0.0036, 0.0074)
Accessibility (WCAG 2.1)
Aa
On White
8.94:1
AAA Pass
Aa
On Black
2.35:1
Fail
Aa
White on Color
8.94:1
AAA Pass
Aa
Black on Color
2.35:1
Fail
6.7%
Relative Luminance
0.0674
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#46454A
Complementary
of Dark Slate Gray
#474A45
Analogous
of Dark Slate Gray
#4A4845
Analogous
of Dark Slate Gray
#70716A
Lighter Tint
of Dark Slate Gray
#969791
Lighter Tint
of Dark Slate Gray
#BBBCB8
Lighter Tint
of Dark Slate Gray
#222220
Darker Shade
of Dark Slate Gray
#0D0D0C
Darker Shade
of Dark Slate Gray
#0D0D0C
Darker Shade
of Dark Slate Gray
Dark Slate Gray
Named Color
Discover the Hue
#775D3E
Dark Olive Green
8.8% Green
Web Formats
HEX #775D3E
RGB 119,93,62
HSL hsl(33, 31%, 35%)
HWB hwb(33, 24%, 53%)
Print & Design
CMYK cmyk(0%, 22%, 48%, 53%)
HSV hsv(33, 48%, 47%)
Perceptual (Color Science)
LAB lab(41.37, 6.24, 21.81)
LCH lch(41.37, 22.69, 74°)
XYZ xyz(12.39, 12.1, 6.24)
OKLab oklab(0.4969, 0.0186, 0.0534)
Accessibility (WCAG 2.1)
Aa
On White
6.14:1
AA Pass
Aa
On Black
3.42:1
Large Only
Aa
White on Color
6.14:1
AA Pass
Aa
Black on Color
3.42:1
Large Only
12.1%
Relative Luminance
0.1210
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#3E5675
Complementary
of Dark Olive Green
#72753E
Analogous
of Dark Olive Green
#75403E
Analogous
of Dark Olive Green
#A78358
Lighter Tint
of Dark Olive Green
#C1A98A
Lighter Tint
of Dark Olive Green
#DCCEBC
Lighter Tint
of Dark Olive Green
#433523
Darker Shade
of Dark Olive Green
#110D09
Darker Shade
of Dark Olive Green
#110D09
Darker Shade
of Dark Olive Green
Dark Olive Green
Named Color
Discover the Hue
#5B5E64
Dim Gray
7.5% Gray
Web Formats
HEX #5B5E64
RGB 91,94,100
HSL hsl(220, 5%, 37%)
HWB hwb(220, 36%, 61%)
Print & Design
CMYK cmyk(9%, 6%, 0%, 61%)
HSV hsv(220, 9%, 39%)
Perceptual (Color Science)
LAB lab(39.83, 0.15, -3.83)
LCH lch(39.83, 3.83, 272.2°)
XYZ xyz(10.62, 11.15, 13.65)
OKLab oklab(0.4813, -0.001, -0.0103)
Accessibility (WCAG 2.1)
Aa
On White
6.50:1
AA Pass
Aa
On Black
3.23:1
Large Only
Aa
White on Color
6.50:1
AA Pass
Aa
Black on Color
3.23:1
Large Only
11.2%
Relative Luminance
0.1115
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#63605A
Complementary
of Dim Gray
#5B5A63
Analogous
of Dim Gray
#5A6163
Analogous
of Dim Gray
#7E838B
Lighter Tint
of Dim Gray
#A7A9AF
Lighter Tint
of Dim Gray
#CFD0D3
Lighter Tint
of Dim Gray
#35373B
Darker Shade
of Dim Gray
#111213
Darker Shade
of Dim Gray
#0C0D0D
Darker Shade
of Dim Gray
Dim Gray
Named Color
Discover the Hue

These colors were identified within Mauro Chiarella and Veizaga-Gronda team's award-winning project "Flexo InForm".

Mauro Chiarella and Veizaga-Gronda team

About the Designer

Mauro Chiarella and Veizaga-Gronda team

Mauro Chiarella and Veizaga-Gronda team is a celebrated creative director honored by the A' Design Award. Their portfolio demonstrates expertise in design and visual communication.

Doctor Architect Mauro Chiarella is a Researcher; Full Professor and the creator of the Representation and Ideation Laboratory (RI.LAB). His lines of research explore innovation in ephemeral architecture and industrial design through the study of ideation processes from new digital technologies. The research and works developed have been published and cited in indexed scientific journals, receiving international awards and distinctions. RI.LAB studies the current cultural and instrumental conditions of the contemporary subject where creativity is expanded in a process of exchange and interaction through collective authorship; digital databases and algorithmic interfaces generating multiplicities and mixtures both in their procedures and in their results.

Discover more color palettes from Chiarella's award-winning work.

Explore Chiarella's Palettes View Chiarella's Profile
Golden A' Generative, Algorithmic, Parametric and AI-Assisted Design Award 2021

About the Award

Golden A' Generative, Algorithmic, Parametric and AI-Assisted Design Award 2021

Flexo InForm received recognition with the Golden A' Generative, Algorithmic, Parametric and AI-Assisted Design Award in 2021. The A' Design Award is one of the world's most recognized design accolade that celebrates remarkable design achievement. Winning entries are identified through careful assessment by an expert jury representing multiple disciplines. The Golden status indicates commendable design excellence as assessed by the judging body.

A' Generative, Algorithmic, Parametric and AI-Assisted Design Award

Celebrate the cutting-edge intersection of design and technology with entries that exemplify generative, algorithmic, parametric, and AI-assisted creativity. The generative award category highlights the synthesis of aesthetics and computational design techniques, showcasing innovation that redefines form, function, and user experience.

Recognizes: Algorithmic Artworks, Parametric Architectures, Generative Graphics, AI-Assisted Illustrations, Computational Sculptures, Procedural Patterns, Evolutionary Installations, Interactive Experiences and More.
Learn More About A' Generative, Algorithmic, Parametric and AI-Assisted Design Award View at A' Design Award

More Palettes from Flexo InForm

Each image reveals a unique color story. Click to explore.

Flexo InForm - View 2
5A3832
6E463E
FCFCFC
472B27
745753
C1B7B6
8D7774
D5CECE
Flexo InForm • View 2
Flexo InForm - View 3
46433A
635F54
7A7667
2F2D29
1A1A1B
8B8478
565247
9C9388
Flexo InForm • View 3
Flexo InForm - View 4
54493A
2B2D29
6B5B49
7F6C58
403A31
947B66
6B4C36
A98A6F
Flexo InForm • View 4
Flexo InForm - View 5
3A3A32
524C40
7A674B
A68D76
917559
6A5A3F
2A2820
C3916B
Flexo InForm • View 5

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131313
282828
474747
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Changes and Cycles in Between
FEFEFE
2D2824
464034
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Changes and Cycles in Between
179,097 ID#170864
Life Forms of Colors
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402B24
553934
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Life Forms of Colors
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55595E
342E2C
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151,315 ID#171137
Flow
302F30
1B1A1B
424140
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154,695 ID#162336
Curiosity Blocks
033A72
0B62B4
034281
0A1520
FB802E
FBC833
FBD204
1F1C03
Curiosity Blocks
149,217 ID#170876
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C4B8AA
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204,853 ID#159190
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355244
A5D8F1
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9ABFD0
70856E
C2E7F9
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596F5C
Spiritual Spa
97,785 ID#165497
Shape Grammars
CDCDCD
E5E5E5
B8B8B8
9D9D9D
898989
F3F3F3
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010101
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217,871 ID#130038
Megalopolis X
E1E8F1
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B5B6B6
ECE1D1
CCC6BF
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DAD2C9
4E3C37
DABB9A
332729
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177,435 ID#164052
Pioneer
3D3F40
5C5E5F
262828
4B4F50
717476
87898B
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B0B1B2
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169,612 ID#165613